The Marketing Machine Behind Your Favorite Music
Vocal coach turned music marketer Laurelanne Davis on what happens before release day: playlist pitching, press strategy, short-form content systems, and why one person sharing a song still matters.
Marketing For Artists: Why Your Portfolio is Invisible (And How to Fix It Without Social Media)
Your portfolio site is live — so why is no one finding it? Learn why Google ignores most creative websites and how guest posting can fix it for free.
Survival Guide: Living the Artist Dream
You can be brilliant with a paintbrush, voice, camera, or choreography—and still struggle to pay rent. That gap between talent and livelihood isn’t a myth; it’s documented. In 2024, Spotify touted $10B in royalties—yet only a small fraction of artists reach a living wage from those payouts, highlighting how income skews toward a tiny tier at the top. Meanwhile, the median pay for fine artists in the U.S. remains modest relative to the cost of building a career—studio time, gear, travel, promotion—long before anyone sees your work. And it’s not just music or visual art—survey data shows many professional musicians earn low annual income from music alone and must juggle multiple roles to make ends meet.